Please use this identifier to cite or link to this item: http://hdl.handle.net/2080/3761
Title: Entrepreneurial Marketing and SME performance: A conceptual model and constructive proposition
Authors: Sahu, Chinmaya Kumar
Panda, Rajeev Kumar
Keywords: Entrepreneurial marketing
SME performance
Entrepreneurial education
Government support programs
Issue Date: Oct-2022
Citation: Contemporary Issues in Emerging Markets Conference (2022), Indian Institute of Management, Bodhgaya. October 27-29,2022
Abstract: The paper explores entrepreneurial marketing as a significant construct to improve the SMEs performance. For the purpose, various notions of entrepreneurial marketing are combined and comprehend on the basis of literature. Further, some potential conditions are determined to improve SMEs performance. Two moderators (entrepreneurial education and government support programs) are identified from various suggestions that form the part of proposed model
Description: Copyright belongs to proceeding publisher
URI: http://hdl.handle.net/2080/3761
Appears in Collections:Conference Papers

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