Entrepreneurial Marketing and SME performance: A conceptual model and constructive proposition

Please use this identifier to cite or link to this item: http://hdl.handle.net/2080/3761

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DC Field	Value	Language
dc.contributor.author	Sahu, Chinmaya Kumar	-
dc.contributor.author	Panda, Rajeev Kumar	-
dc.date.accessioned	2022-11-10T06:41:09Z	-
dc.date.available	2022-11-10T06:41:09Z	-
dc.date.issued	2022-10	-
dc.identifier.citation	Contemporary Issues in Emerging Markets Conference (2022), Indian Institute of Management, Bodhgaya. October 27-29,2022	en_US
dc.identifier.uri	http://hdl.handle.net/2080/3761	-
dc.description	Copyright belongs to proceeding publisher	en_US
dc.description.abstract	The paper explores entrepreneurial marketing as a significant construct to improve the SMEs performance. For the purpose, various notions of entrepreneurial marketing are combined and comprehend on the basis of literature. Further, some potential conditions are determined to improve SMEs performance. Two moderators (entrepreneurial education and government support programs) are identified from various suggestions that form the part of proposed model	en_US
dc.subject	Entrepreneurial marketing	en_US
dc.subject	SME performance	en_US
dc.subject	Entrepreneurial education	en_US
dc.subject	Government support programs	en_US
dc.title	Entrepreneurial Marketing and SME performance: A conceptual model and constructive proposition	en_US
Appears in Collections:	Conference Papers

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