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Issue Date
Title
Author(s)
2013
An empirical investigation of the cross cultural buying behaviour of Indian consumers
Panda, R K
2014
Impact of Country-Of-Origin Image on Brand Equity: A Study on Durable Products in India
Panda, R K
;
Mishra, S
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Author
1
Mishra, S
Subject
1
Brand equity
1
Country of origin
1
Culture
1
Durable goods
1
Perceived risk
1
Regression
1
Social custom
1
Tobit regression
Date issued
1
2014
1
2013