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Issue Date
Title
Author(s)
2014
Impact of Country-Of-Origin Image on Brand Equity: A Study on Durable Products in India
Panda, R K
;
Mishra, S
Dec-2014
Foreign Aid vs. Economic Development: Exploring the Empirical Linkage for India, Sri Lanka and Maldives
Sethi, N
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Author
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Mishra, S
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Panda, R K
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Sethi, N
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Brand equity
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Country of origin
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Durable goods
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Economic Development
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Foreign Aid
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Regression
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Sri Lanka