Browsing by Author Yadav, Mayank
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| Jan-2024 | Anticipating Consumer’s Repurchase Intention Due to The Effect of Green Marketing Orientation: A Travel and Tourism Industry Perspective | Kukreti, Rajat; Yadav, Mayank |
| Jan-2024 | Demystifying CBDC Adoption: a Conceptual Exploration of Personal Innovativeness, Anxiety, and Trust | Singh, Vikrant; Yadav, Mayank |
| Jan-2024 | Exploring The Role of Brand Nostalgia and Social Media Connectedness: An Influential Factor for Brand Page Engagement. | Mahapatra, Chinmaya; Yadav, Mayank |
| Jul-2025 | Green Marketing Orientation and Repurchase Intentions in Tourism | Kukreti, Rajat; Yadav, Mayank |
| Jan-2025 | The Impact of Brand Familiarity and Social Media Connectedness on Brand Loyalty and Purchase Intention: A Conceptual Study | Mahapatra, Chinmaya; Kukreti, Rajat; Yadav, Mayank |
| Jan-2024 | The Influence of Green Marketing Orientation on Repurchase Intention: A Study of Travel and Tourism Sites | Kukreti, Rajat; Yadav, Mayank |
| Dec-2024 | The Role of Green Marketing Orientation in building Trust, Green Image, and Purchase Intentions in AI-Driven Sharing Accommodation Platforms in India | Kukreti, Rajat; Yadav, Mayank |
| Dec-2025 | Role of Invisible Digital Innovations in Shaping Consumer Experience: A Qualitative Study | Singh, Vikrant; Yadav, Mayank |
| Dec-2025 | Understanding Consumer Experiences with Invisible In-Store Digital Innovations: Insights from a Qualitative Study | Singh, Vikrant; Yadav, Mayank |
| Mar-2025 | User Adoption of Central Bank Digital Currency: A PLS-SEM Approach | Singh, Vikrant; Yadav, Mayank; Gupta, Ashish |
