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Welcome to IR @ NIT Rourkela
Browsing by Author Chaurasia, Muskan
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
Jan-2024
Assessing Masstige Antecedent and Outcome: a PLS-SEM Approach
Chaurasia, Muskan
;
Kumar, Arvind
Mar-2025
Measuring The Impact of Consumer-Based Brand Variables On Attitude Towards Global Masstige Brands: A PLS-SEM Approach
Chaurasia, Muskan
;
Mishra, Snigdha
;
Panda, Rajeev Kumar
