Browsing by Author Mahapatra, Chinmaya
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| Jan-2024 | Exploring The Role of Brand Nostalgia and Social Media Connectedness: An Influential Factor for Brand Page Engagement. | Mahapatra, Chinmaya; Yadav, Mayank |
| Jan-2025 | The Impact of Brand Familiarity and Social Media Connectedness on Brand Loyalty and Purchase Intention: A Conceptual Study | Mahapatra, Chinmaya; Kukreti, Rajat; Yadav, Mayank |
| May-2026 | The Impact of Source Credibility Dimensions on Customer Engagement and Purchase Intention in Virtual Influencer Marketing | Mahapatra, Chinmaya; Yadav, Mayank |
| Jul-2026 | Virtual Influencers as Relational Capital: Credibility, Engagement, Psychological Ownership and Brand Loyalty in E-Retailing | Mahapatra, Chinmaya; Kukreti, Rajat; Yadav, Mayank |
