Please use this identifier to cite or link to this item: http://hdl.handle.net/2080/4427
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKukreti, Rajat-
dc.contributor.authorYadav, Mayank-
dc.date.accessioned2024-02-28T05:15:53Z-
dc.date.available2024-02-28T05:15:53Z-
dc.date.issued2024-01-
dc.identifier.citationCreating Impact through Responsible Leadership and Sustainable Business Practices(INDAM), Goa Institute of Management, Goa, India, 11-13 January 2024en_US
dc.identifier.urihttp://hdl.handle.net/2080/4427-
dc.descriptionCopyright belongs to proceeding publisheren_US
dc.description.abstractPopularity of sharing accommodation applications globally has led to a significant spike in the perceived effects on customers in the last decade. Insights from the current study can be gained regarding how green marketing orientation, trust in platform and green image affect consumers repurchase intentions in sharing accommodation platforms. 18-year-old or older users of sharing accommodation platforms in the Indian metropolis of New Delhi were polled in order to acquire factual information. In order to examine the data and test the provided hypotheses, techniques including confirmatory factor analysis and structural equation modelling were used. Research results confirmed that a focus on green marketing influences platform trust and green image favorably, which in turn influences repurchase intention. This arguably is the first effort to establish how trust in platform and green image might relate green marketing orientation with repurchase intentionen_US
dc.subjectSharing accommodation platformsen_US
dc.subjectgreen marketing orientationen_US
dc.subjecttrust in platformen_US
dc.subjectgreen imageen_US
dc.subjectrepurchase intentionen_US
dc.subjectstructural equation modelingen_US
dc.titleThe Influence of Green Marketing Orientation on Repurchase Intention: A Study of Travel and Tourism Sitesen_US
dc.typeArticleen_US
Appears in Collections:Conference Papers

Files in This Item:
File Description SizeFormat 
2024_INDAM_RKukreti_TheInfluence.pdf165.99 kBAdobe PDFView/Open    Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.