Please use this identifier to cite or link to this item: http://hdl.handle.net/2080/4388
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dc.contributor.authorSingh, Vikrant-
dc.contributor.authorYadav, Mayank-
dc.date.accessioned2024-02-13T12:21:01Z-
dc.date.available2024-02-13T12:21:01Z-
dc.date.issued2024-01-
dc.identifier.citation3rd International Marketing Conference(IMARC), IIM Shillong, 30-31 January 2024en_US
dc.identifier.urihttp://hdl.handle.net/2080/4388-
dc.descriptionCopyright belongs to proceeding publisheren_US
dc.description.abstractAs countries worldwide move toward a future without cash, digital transactions, especially mobile payments, are changing how money is handled. Central Bank Digital Currency (CBDC), a digital kind of a nation's currency developed and controlled by its central bank, is at the forefront of this innovation. Despite the fact that several nations have launched pilot initiatives, mainstream user acceptance remains a big challenge. This conceptual study looks into what makes people accept CBDC payments employing the meta-UTAUT model instead of traditional models, including the Technological Acceptance Model (TAM). The model is developed to incorporate essential user-related factors such as personal innovativeness, anxiety, and trust, with a focus on attitude as the main construct. The study lays the groundwork for a thorough research methodology, aiming for empirical observation and validation of these parameters in the near future using “PLS-SEM.” The framework seeks to improve knowledge by digging into the complexities of customer behavior. This inquiry establishes the basis for future empirical research by elucidating the complex connection between attitude, personality characteristics, and trust in relation to the adoption of CBDCs in the growing digital landscape.en_US
dc.subjectCBDC Adoptionen_US
dc.subjectDigital Currencyen_US
dc.subjectUser Behavioren_US
dc.subjectMeta-UTAUT Modelen_US
dc.subjectResearch Frameworken_US
dc.titleDemystifying CBDC Adoption: a Conceptual Exploration of Personal Innovativeness, Anxiety, and Trusten_US
dc.typeArticleen_US
Appears in Collections:Conference Papers

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