Please use this identifier to cite or link to this item:
http://hdl.handle.net/2080/3761| Title: | Entrepreneurial Marketing and SME performance: A conceptual model and constructive proposition |
| Authors: | Sahu, Chinmaya Kumar Panda, Rajeev Kumar |
| Keywords: | Entrepreneurial marketing SME performance Entrepreneurial education Government support programs |
| Issue Date: | Oct-2022 |
| Citation: | Contemporary Issues in Emerging Markets Conference (2022), Indian Institute of Management, Bodhgaya. October 27-29,2022 |
| Abstract: | The paper explores entrepreneurial marketing as a significant construct to improve the SMEs performance. For the purpose, various notions of entrepreneurial marketing are combined and comprehend on the basis of literature. Further, some potential conditions are determined to improve SMEs performance. Two moderators (entrepreneurial education and government support programs) are identified from various suggestions that form the part of proposed model |
| Description: | Copyright belongs to proceeding publisher |
| URI: | http://hdl.handle.net/2080/3761 |
| Appears in Collections: | Conference Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SahuC_CIEMC 2022.pdf | 755.69 kB | Adobe PDF | View/Open |
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