Please use this identifier to cite or link to this item: http://hdl.handle.net/2080/3761
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dc.contributor.authorSahu, Chinmaya Kumar-
dc.contributor.authorPanda, Rajeev Kumar-
dc.date.accessioned2022-11-10T06:41:09Z-
dc.date.available2022-11-10T06:41:09Z-
dc.date.issued2022-10-
dc.identifier.citationContemporary Issues in Emerging Markets Conference (2022), Indian Institute of Management, Bodhgaya. October 27-29,2022en_US
dc.identifier.urihttp://hdl.handle.net/2080/3761-
dc.descriptionCopyright belongs to proceeding publisheren_US
dc.description.abstractThe paper explores entrepreneurial marketing as a significant construct to improve the SMEs performance. For the purpose, various notions of entrepreneurial marketing are combined and comprehend on the basis of literature. Further, some potential conditions are determined to improve SMEs performance. Two moderators (entrepreneurial education and government support programs) are identified from various suggestions that form the part of proposed modelen_US
dc.subjectEntrepreneurial marketingen_US
dc.subjectSME performanceen_US
dc.subjectEntrepreneurial educationen_US
dc.subjectGovernment support programsen_US
dc.titleEntrepreneurial Marketing and SME performance: A conceptual model and constructive propositionen_US
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