Design evaluation of cars taillights in India based on novelty and typicality

Abstract

This paper presents a design research case study examining user perceptions about novelty and typicality in product design. This work approaches the concepts of novelty and typicality in product design through two different case studies.The first case study is a preliminary case study to explore and collect the descriptors related to novelty and typicality in car taillight designs in India using primary research. Using a survey, inputs from 72 design students were also collected regarding the most novel and most typical designs from among 100 taillight models. The second case study was conducted to assess the subjective perceptions about the 5 most novel and 5 most typical car models using descriptors of novelty and typicality. Found from the first case study. Nissan Leaf cartaillights were found to be most novel and Chevrolet SRV car taillights were found to be most typical.