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http://hdl.handle.net/2080/3353
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DC Field | Value | Language |
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dc.contributor.author | Tiwari, Binita | - |
dc.date.accessioned | 2019-09-25T05:12:21Z | - |
dc.date.available | 2019-09-25T05:12:21Z | - |
dc.date.issued | 2019-09 | - |
dc.identifier.citation | The 3rd International Conference on Business and Information Management (ICBIM 2019), Paris, France, 12-14 September 2019. | en_US |
dc.identifier.uri | http://hdl.handle.net/2080/3353 | - |
dc.description | Copyright of this document belongs to proceedings publisher. | en_US |
dc.description.abstract | Multigenerational nature of the workforce makes engagement more captivating as each generation has distinctive engagement drivers. However, Gen Y is found to be the least engaged segment of the workforce worldwide. Therefore, the purpose of this paper is to identify the factors which affect the engagement level of Gen Y and to develop a model of employer branding for Gen Y. The paper also prioritizes the identified factors and sub-factors relating to the different aspects of employee engagement for implementation purpose. SEM was used to develop and define factors of employee engagement for Gen Y using a questionnaire designed to gather data from 220 middle managers working in Indian IT/ITES companies. Thereafter, a fuzzy analytic hierarchy approach was employed to prioritize these factors using a questionnaire to interview 5 experts from industries and academics regarding the different aspects of employee engagement. Results indicate that strategic learning capability (SLC), intrapreneurial orientation (IO), and ambidextrous leadership (AL) have a positive and significant effect on employee engagement. FAHP results illustrate that knowledge interpretation, knowledge implementation, innovation, risk-taking, and opening behaviour of ambidextrous leaders are most important in engaging millennials in IT/ITES sector. | en_US |
dc.subject | Gen Y Engagement | en_US |
dc.subject | Integrated SEM-AHP Approach | en_US |
dc.title | Gen Y Engagement and Branding: An Integrated SEM-AHP Approach | en_US |
dc.type | Presentation | en_US |
Appears in Collections: | Conference Papers |
Files in This Item:
File | Description | Size | Format | |
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2019_JMAC_BTiwari_GenYEngagement.pdf | Presentation | 862.24 kB | Adobe PDF | View/Open |
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