An Empirical Insight of Examining Impact of Recent Demonetization on Monetary System: Evidence from India

Abstract

This study examines the factors influencing online and offline shopping of consumers. This study provide an impression of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivates customers to decide whether go for online shopping or offline shopping. Consumer’s shop when and where they want, where they are comfortable with the products and the choice of shopping. The study finds that females are more into online shopping than males. Since last two years as population are more aware of the technology the online shopping increased immensely. The people from the age group 35 and above are less likely to do online shopping because they are less aware of the technology.