Browsing by Author Yadav, Mayank
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| Jan-2024 | Anticipating Consumer’s Repurchase Intention Due to The Effect of Green Marketing Orientation: A Travel and Tourism Industry Perspective | Kukreti, Rajat; Yadav, Mayank |
| Jan-2024 | Demystifying CBDC Adoption: a Conceptual Exploration of Personal Innovativeness, Anxiety, and Trust | Singh, Vikrant; Yadav, Mayank |
| Jan-2024 | Exploring The Role of Brand Nostalgia and Social Media Connectedness: An Influential Factor for Brand Page Engagement. | Mahapatra, Chinmaya; Yadav, Mayank |
| Jan-2025 | The Impact of Brand Familiarity and Social Media Connectedness on Brand Loyalty and Purchase Intention: A Conceptual Study | Mahapatra, Chinmaya; Kukreti, Rajat; Yadav, Mayank |
| Jan-2024 | The Influence of Green Marketing Orientation on Repurchase Intention: A Study of Travel and Tourism Sites | Kukreti, Rajat; Yadav, Mayank |
| Dec-2024 | The Role of Green Marketing Orientation in building Trust, Green Image, and Purchase Intentions in AI-Driven Sharing Accommodation Platforms in India | Kukreti, Rajat; Yadav, Mayank |
