Browsing by Author Kunja, Sambashiva Rao
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| Aug-2025 | Levelling Up Green Choices: Examining the role of Gamified Rewards and Customer Engagement in Anthropomorphized Brands | Singh, Deeksha; Kunja, Sambashiva Rao |
| Jan-2023 | A Retrospective Glance at Consumer Behavior in the Gamification Context exerting Bibliometric and Content Analysis | Singh, Deeksha; Kunja, Sambashiva Rao |
| Nov-2022 | Shaping Purchase Intention Towards Recycled Products Through Brand Attitude, Trust, and Commitment | Singh, Deeksha; Kunja, Sambashiva Rao |
| May-2025 | Understanding Deceptive Communication Influencing Online Product Returns: A Typological Approach | Das, Lipsa; Kunja, Sambashiva Rao |
| Oct-2025 | When Words Mislead: A Typology of Deceptive Communication in Online Returns | Das, Lipsa; Kunja, Sambashiva Rao |
