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Issue Date
Title
Author(s)
2013
An empirical investigation of the cross cultural buying behaviour of Indian consumers
Panda, R K
2014
Impact of Country-Of-Origin Image on Brand Equity: A Study on Durable Products in India
Panda, R K
;
Mishra, S
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Author
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Mishra, S
Subject
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Brand equity
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Country of origin
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Culture
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Durable goods
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Perceived risk
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Regression
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Social custom
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Tobit regression
Date issued
1
2014
1
2013